art/s management

Art management vs Arts management

Art management is the business side of the art world, a field that encompasses all aspects of the art industry, from access to artworks and the support of art collecting, to the production, exhibition and sale of artworks. It requires knowledge of various artistic communities, and the ability to understand and apply the legal, economic and market aspects of the art world.

Art managers must reconcile the creative directives and needs of artists, galleries, collectors, and other stakeholders with viable business decisions to ensure successful career paths for artists, galleries, and the organizations they work with. This includes researching the art market and trends, understanding the saleability of work, developing strategies for selling work, promoting artists and exhibitions, and developing sponsorship.

Definitions

Art management

1. Art management (also referred to as art administration) applies business administration technics and processes to the art world. It includes running the daily business operations of art institutions either private or public.

Arts management

2. Arts Management’s purpose is to reconcile both disciplines as they potentially have opposing objectives. The former is concerned with the practical aspects of running a business: rational management of resources, keeping expenditure within a budget, pursuing efficiency. The latter is a mean of expression, it carries the authors vision and emotions and is not concerned with profit.

To be legitimate, art management must respect arts by not stifling the artist’s creativity and their freedom to express themselves. Art should always have the freedom and the space to fulfill its role towards society: inspire ideas, educate, embody the current issues and struggles of a society, shape nations and peoples’ identities, create cultural legacies that are passed on to the next generation.

Art & Luxury management : Art history, history of luxury, luxury business models and brand management provide the skill set to analyze the contemporary sector of product design, art and culture, and new communication technologies.

Examples cultural management jobs : Art administrator, Art manager, Artistic director (theater and Opera house), Museum director, Gallery manager, Project manager, Fundraiser..and many more.